About
Clothenic
by Anu
The Clothenic Story
Where Passion Meets Everyday Elegance
Born from a profound love for style and a desire to make premium fashion universally accessible, Clothenic by Anu is a contemporary women’s fashion brand founded in 2026. Originating from the vibrant town of Umerga in the Dharashiv district, our brand is built on a simple yet powerful vision: to deliver uncompromising quality and high-end design without the luxury markup.
We specialize in a thoughtfully curated range of women’s wear—from the timeless drape of elegant sarees and premium dress materials to chic kurtis and modern western outfits. Every piece is selected to celebrate the modern woman, blending the latest trends with everyday comfort and affordability
"To become your most trusted fashion destination—the first place you turn to for stylish, reliable, and value-driven clothing."
Our Mission
We are not just here to sell clothes; we are here to build long-term relationships. At Clothenic by Anu, our commitment goes beyond the fabric. We promise to deliver trust, consistency, and absolute satisfaction with every single order.
The Visionaries Behind The Brand
Clothenic is driven by the combined expertise of three passionate founders, each bringing a unique pillar of strength to the brand:
Anuradha
Chief Executive Officer
The creative soul of the brand. What began as Anuradha’s deep, personal passion for fashion naturally evolved into the heartbeat of Clothenic. With a keen eye for trends, fabrics, and flawless fits, she ensures that every single garment we offer meets our strict standards for style and comfort.
Atman
Chief Commercial Officer
The master of our operations. Atman ensures the seamless execution of the Clothenic experience. From ethical sourcing and meticulous inventory management to ensuring your order arrives perfectly at your doorstep, he builds the systems that keep our quality consistent.
Samay
Chief Technical Officer
The voice of Clothenic. As the marketing head, Samay leads our digital footprint and e-commerce presence. He is the bridge that takes our hometown brand to a national audience, ensuring that women everywhere can discover and experience our collections.